The below visual identity guidelines were designed to give personality to an emerging men's apparel brand in e-commerce: Fat Trunk.

These guidelines, complete with Fat Trunk's strategy, color palette, typography, imagery, and applications, lend structure and consistency to the brand and its unique identity.

By communicating brand standards to any and all seeking to feature the Fat Trunk brand, Fat Trunk can maintain a consistent look and feel no matter where it's seen. 

Continue scrolling for the abridged guidelines...