Hi, I’m Carly 👋

I design and implement AI-enabled products and systems that reshape how teams operate, make decisions, and scale.

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Check out some of my featured work below.

Selected AI Transformation Work

Operational Reporting System Redesign

Context: Reporting required ~20 hours of manual aggregation and synthesis per cycle

What I did:

Mapped reporting workflows across data sources and stakeholders
Architected an AI-powered reporting pipeline to aggregate, synthesize, and generate outputs automatically
Designed system to integrate with existing tools while maintaining flexibility

Impact:

Reduced reporting time from 20 hours → 1 hour
Standardized outputs across stakeholders
Enabled faster, more consistent decision-making

Customer Onboarding Transformation

Context: Manual onboarding + fragmented workflows slowing growth

What I did:

Mapped end-to-end onboarding workflows
Identified high-friction points, process engineering, and automation opportunities
Designed and deployed AI-enabled workflows using N8N, Claude, and internal systems

Impact:

50% reduction in onboarding time
25% reduction in error rates
Improved data consistency + reduced operational overhead

AI Product + Model Strategy (Computer Vision Platform)

Context: Need to translate real-world law enforcement workflows into an AI-powered product

What I did:

Defined product + model strategy based on real-world usage patterns
Partnered with ML engineers on training data selection, evaluation, and iteration
Established success metrics tied to trust, accuracy, and usability

Impact:

20% improvement in model accuracy within 6 weeks
Increased user trust and adoption through better alignment with real-world workflows

AI-Driven Revenue Pipeline Transformation

Context: Sales teams spending significant time on low-signal leads and manual qualification

What I did:

Diagnosed end-to-end lead flow, identifying where signal was lost and time was wasted
Designed an AI-driven system to enrich, score, route, and prioritize inbound leads
Integrated multi-source data and AI agents into existing CRM workflows

Impact:

+30% MoM growth in qualified leads
55% reduction in time-to-close
Shifted team from reactive processing → prioritized pipeline management

Enterprise AI System Design (IBM)

Context: Large-scale customer support operations with inconsistent automation performance

What I did:

Designed conversational AI systems from first principles (taxonomy, workflows, escalation logic)
Analyzed 100K+ transcripts to identify failure modes and system gaps
Redesigned classification + resolution architecture

Impact:

15% improvement in model accuracy
Increased system coherence and resolution success rates across deployments

Selected Product Work

3D-Printed Wearable Design & Fabrication

Cardboard Rocking Chair Design & Fabrication

Mid Century Shelving Unit Design & Fabrication

2021 - Present

Delivering over 20K free period & personal products through proprietary hardware-software system designed to engage and convert new brand-loyal customers.

Summary:

From 0 to 1, I drove the vision, design, go-to-market/sales strategy, and overall execution for Strapt, a company designed to make period and personal care as accessible as humanly possible.

Role:

Founder & CEO

Skills:

UX & hard product design
User research
Go-to-market strategy, user acquisition & growth
Prototyping (lasercutting, 3D printing, soldering, PCB, etc.)
Tooling (molds & extrusions)
Sourcing, & supply chain
End-to-end integration testing
Partnerships development
Email & social media marketing
Admin & general management
Fundraising

Tools:

Design: Adobe Suite, Figma

Hosting: Google Cloud Platform / AWS
CAD: Onshape
Marketing: Hubspot, Mailchimp, Postmark
Communications: Zoom, Slack, Teams
General: Microsoft Office, Quickbooks

Hardware Highlights

A full user demo can be found here.

For a more detailed walk through of the process, check out this page.

2024