Hi, I’m Carly 👋
A digital + physical product manager + designer who is obsessed with creating memorable, impact-driven consumer experiences.
Check out some of my featured work below.
2021 - Present
Delivering over 20K free period & personal products through proprietary hardware-software system designed to engage and convert new brand-loyal customers.
Summary:
From 0 to 1, I drove the vision, design, go-to-market/sales strategy, and overall execution for Strapt, a company designed to make period and personal care as accessible as humanly possible.
Role:
Founder & CEO
Skills:
UX & hard product design
User research
Go-to-market strategy, user acquisition & growth
Prototyping (lasercutting, 3D printing, soldering, PCB, etc.)
Tooling (molds & extrusions)
Sourcing, & supply chain
End-to-end integration testing
Partnerships development
Email & social media marketing
Admin & general management
Fundraising
Tools:
Design: Adobe Suite, Figma
Hosting: Google Cloud Platform / AWS
CAD: Onshape
Marketing: Hubspot, Mailchimp, Postmark
Communications: Zoom, Slack, Teams
General: Microsoft Office, Quickbooks
Hardware Highlights
2024
Custom web design & build for newly formed off-shore wind farm energy solutions company.
Summary:
As Blue Kite Ltd. prepared for launch, they brought me on to design and build them a website where potential clients and investors could come to learn more about Blue Kite and connect with their team. The site was completed in Webflow, using built-in CMS, forms, and 3rd party APIs.
Role:
Web designer & developer
Skills:
Branding & Design principles (incl. Accessibility)
Stakeholder & Project Management
Requirements planning
CSS, Javascript, HTML
Testing, Optimization, & SEO
Tools:
Webflow
Adobe Illustrator
Adobe Photoshop
Google APIs
2020
Bold, cheeky, and radically authentic visual identity guidelines
Summary:
Working hand-in-hand with the client, I developed Fat Trunk’s visual identity guidelines to give a bold and cheeky personality to this emerging men's apparel brand in e-commerce.
These guidelines, complete with Fat Trunk's strategy, color palette, typography, imagery, and applications, lend structure and consistency to the brand and its unique identity.
Role:
Brand and Graphic Designer
Skills:
Client & stakeholder management
Logo, wordmark, color, typography, and imagery design
Photorealistic mockups
Sketching
Tools:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Sketching
